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Wix’s Negative Advertising Campaign Falls Flat with WordPress Developers and Professionals

Wix has launched a negative advertising campaign targeting WordPress, following a bizarre marketing stunt where the company shipped out Bose headphones to influential WordPress community members. Recipients were puzzled, because it appeared the company was wasting its marketing budget on people who were not likely to be swayed by the campaign. Wix seems oblivious to the negative responses to its headphones marketing ploy.

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