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Why and How to Improve WooCommerce Checkout

WooCommerce now powers roughly 1 in 3 online stores. The platform continues to consolidate its lead over Shopify in terms of market share. According to WordPress, the WooCommerce plugin has a whopping 5 million active installations. Its increasing ubiquity is all the more impressive when one considers that the platform is not even a decade old. It’s why Matt Mullenweg recently expressed the view that “it’s day one with WooCommerce,” likening it to where WordPress was in 2008. Considering that WooCommerce was only acquired in 2015, I think it’s safe to take Matt at his word.

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