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Gift Cards Are Great for the Holidays — and for Your Store

Gift cards play an important role, especially around the holiday shopping season, when 30% of all retail sales occur. Most major online stores offer them to drive sales and give customers a wider range of purchasing options. And the demand for them is increasing: In 2019, the global gift card market was valued at more than $619 billion, and is projected to reach $1.9 trillion by 2027

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