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Four Cyber Week and Black Friday Marketing Strategies for eCommerce Businesses

Black Friday and Cyber Week in 2020 are shaping up to be unlike any other in history. The biggest shopping days of the year will take place in the middle of ongoing COVID-19 challenges. And as such, it’s imperative for eCommerce businesses to focus on attracting customers and helping them make purchases during these unprecedented times. This is the perfect opportunity to implement high-impact, proven marketing strategies on Black Friday and beyond.

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